The mind behind "Embracing the Shitshow," is an entrepreneur, life coach, and eco-conscious mom who isn’t afraid to laugh at life’s ups and downs. Founder of SheEffective LLC, Katie’s mission is to help others find clarity and empowerment in a messy world. Alongside her coaching, she runs VerveCuriosities, her own handmade, organic product line, and vlogs her journey as a “scrunchy mom” navigating a non-toxic, sustainable lifestyle. She shares openly about her own experiences with family, mental health, and the challenges of balancing work and personal life. Her approach is real and relatable—one that champions authenticity and resilience through the rollercoaster of everyday life. She’s passionate about building a supportive community, inspiring others to embrace their journey, and having a good laugh along the way. Whether she’s at a farmers market selling her products, creating content, or coaching clients, her message is simple: life’s a shitshow, but we’re in this together.